Masters Degree In Marketing de la Universidad Europea
A practical master’s degree where you’ll use agile methodologies and work with the new digital marketing tools.
The Master's Degree in Marketing is a practical course where you'll learn to use agile methodologies and work with the new digital marketing tools. Students will gain the knowledge they need to be able to identify business opportunities, making them an efficient and profitable reality, create strong brands through effective communication campaigns, and develop strategies for differentiation, innovation, development and growth.
The master’s programme incorporates new digital content along with training in the more advanced skills that companies demand when hiring professionals and experts for their sales departments and marketing and communication areas.
*Degree approved in Spanish. Pending authorisation from the Agency for Educational Quality for its delivery in English
TITULACIÓNTitle issued by Universidad Europea de Madrid
Module I. Strategic Marketing (6 ECTS credits)
Marketing within the organisation.
New trends, methodologies and tools.
Omnichannel strategy as a key factor in marketing (online and offline).
Automation of marketing campaigns and designing the customer journey.
Module II. Neuromarketing and consumer behaviour (6 ECTS credits)
Commercial and market research.
Fundamentals of neuromarketing.
Consumer behaviour: qualitative techniques.
Consumer behaviour: quantitative techniques.
Neurophysiological techniques for studying consumer behaviour.
Module III. Marketing Plan (6 ECTS credits)
Stages in the development of a marketing plan.
Narrative structure of a marketing plan.
Persuasive new ways of presenting business models.
Module IV. Sales Management and Sales Techniques (6 ECTS credits)
Sales force planning.
Managing a sales team.
Negotiation and persuasion techniques.
Module V. Operational Marketing (6 ECTS credits)
Module VI. Digital Marketing and E-Commerce (6 ECTS credits)
Social Media Marketing.
Web content management.
Search engine optimisation strategies.
Mobile marketing: App development.
Module VII. Integrated Communication I (6 ECTS credits)
Strategic personal brand planning.
Branding: strategic brand management.
Creative processes and naming.
Module VIII. Integrated Communication II (6 ECTS credits)
Communication and new technologies.
Communication strategies and creative process.
Advertising communication research.
Communication strategies: YouTubers and bloggers.
Module IX. Professional Internships (6 ECTS credits)
Professional development through in-company internships
Module X. Final Master’s Project (6 ECTS credits)
This will be the team preparation of an original project that will be publicly presented before a panel of judges in order to obtain the master's degree qualification.
Did you know that according to Infoempleo and Adecco, 42.3% of job openings in Spain are in the digital sector? And that's not all. The May-August 2022 data from Fundación Telefónica's Employment Map revealed that digital marketing specialist is one of the 10 job roles with the highest number of vacancies available on Infojobs.
On completion of your master's degree, you'll be ready to respond to employer needs and take on the following positions:
Brand Marketing Manager
Trade Marketing Specialist
Sales Strategy Manager
Consultant in a business or strategy consulting firm
Account Manager/Executive in a marketing agency or consultancy
Marketing departments at public and private companies and corporations.