Master in Digital Marketing (100% English) – IEM Digital Business School
A master’s degree that trains professionals to lead in the digital world and online communication. Transform and enhance your professional future in demanding multinational environments
INSTITUCIÓN: IEM Digital Business School
ÁREA: Marketing y Comunicación
TIPO DE CURSO: Másters Propios
METODOLOGÍA: Másters Presenciales
INICIO: Abierto
DURACIÓN: 7 meses
OBJETIVOS
The Master in Digital Marketing aims to train professionals capable of designing, implementing and leading digital marketing strategies in real business environments. The programme provides a comprehensive and practical vision of digital marketing, combining strategic thinking, technical skills and data-driven decision-making.
Graduates will acquire the knowledge and tools required to manage digital projects end to end, optimise online visibility, lead advertising campaigns, analyse performance, and adapt to the constant evolution of digital ecosystems and emerging technologies.
A QUIÉN VA DIRIGIDO
The programme is open to newly graduated students, active professionals, entrepreneurs and individuals undergoing professional reorientation who are interested in specialising in digital marketing and online communication.
Admission is assessed on an individual basis, taking into account the candidate’s academic and/or professional background, as well as their motivation and interest in developing practical skills in digital marketing and digital environments.
REQUISITOS
Admission to the Master in Digital Marketing is assessed on an individual basis. Candidates are evaluated according to their academic background, professional experience and motivation to develop practical skills in digital marketing and digital environments.
The programme is open to applicants with different professional profiles, provided they demonstrate a clear interest in digital marketing and a commitment to active, practice-oriented learning.
TITULACIÓN
Professional Master´sTEMARIO
This study plan is designed to provide a comprehensive and practical understanding of digital marketing, combining strategic foundations with hands-on execution. Throughout the programme, students develop the skills, tools and mindset required to manage digital marketing projects in real business environments and adapt to an ever-evolving digital landscape.
Discover the Study Plan
1. Digital Marketing and Branding Fundamentals
Understand the core concepts of digital marketing and learn how to build a strategic digital marketing plan. Explore branding as a key differentiator and develop creativity as a driver for generating original ideas.
- Digital Marketing Plan: from strategy to execution
- Analysis, goal setting and action plans
- Measurement, control and optimisation
- Branding and brand territory
2. UX / UI
Discover the essential elements a website must have to maximise its performance, focusing on user experience, usability, accessibility and information architecture.
- UX research
- UX design
- Usability and accessibility
- Information architecture
- Optimisation
3. Platforms and Landing Pages
Learn how to create high-performing landing pages and understand the different digital platforms used to build websites and online stores.
- Servers and domains
- Types of platforms
- Landing page structure and optimisation
4. Copywriting and Content Strategy
Develop persuasive communication skills to create content aligned with brand objectives and focused on conversion.
- Digital copywriting principles
- Content strategy and planning
- Writing for web and landing pages
5. Social Media
Learn how to build and manage your brand’s digital community on social networks, adding value to users and strengthening engagement.
- Facebook, X (Twitter), LinkedIn, Instagram, Pinterest and TikTok
- Social media algorithms
- Social media management and monitoring tools
- Artificial Intelligence applied to Social Media
6. Videomarketing
Discover how to integrate video into your digital marketing strategy and use it as a powerful communication and conversion tool.
- Video as a marketing strategy
- Types and formats of video
- Video advertising
- Videomarketing beyond YouTube
- Video SEO
- Artificial Intelligence applied to video
7. Advertising on Social Media
Learn how to manage paid social media campaigns to increase visibility, engagement and lead generation.
- Strategy and planning of social ads campaigns
- Facebook and Instagram Ads
- LinkedIn Ads
- X (Twitter) Ads
- Campaign measurement and optimisation
8. Ecommerce and Marketplaces
Understand how ecommerce platforms and marketplaces can become key sales channels within a digital marketing strategy.
- Ecommerce business models
- Marketplaces and sales platforms
- Digital pricing strategies
9. SEO and Search Visibility
Learn how to improve organic visibility in search engines through technical and content-based optimisation.
- On-page and off-page SEO
- Technical SEO fundamentals
- Content and SEO strategy
10. Google Ads and Paid Search
Design and optimise paid search campaigns focused on performance and results.
- Search and display campaigns
- Keyword strategy and bidding
- Campaign optimisation
11. Analytics and Data-Driven Marketing
Measure, analyse and interpret data to make informed marketing decisions.
- Google Analytics 4
- Conversion tracking and dashboards
- Data-driven decision-making
12. Email Marketing and Automation
Design automated communication strategies to nurture leads and improve conversion rates.
- Email marketing strategy
- Marketing automation
- CRM and funnels
13. Final Digital Marketing Project
Apply all acquired knowledge to the development of a complete digital marketing strategy based on a real or simulated business case.
COMPETENCIAS
Graduates of the Master in Digital Marketing will be recognised for their ability to design, implement and manage digital marketing strategies in real and evolving business environments. With a comprehensive understanding of the digital ecosystem and a strong practical orientation, they will be prepared to lead digital projects and make data-driven decisions.
Through a training approach that integrates strategy, creativity, technology and analytics, students will develop the key competences required to drive business growth, improve employability and assume greater professional responsibility in digital marketing and communication roles.
Key competences and skills:
Design and implementation of digital marketing strategies
Planning and management of digital marketing plans
Professional management of social media and content strategies
Copywriting and digital communication focused on conversion
Search engine optimisation (SEO) and digital advertising (SEM and Social Ads)
Management and optimisation of Google Ads and paid media campaigns
Design of conversion funnels and marketing automation strategies
Email marketing and CRM management
Web analytics, performance measurement and data-driven decision-making
Use of digital marketing tools and platforms
Application of artificial intelligence to digital marketing
Identification and application of new digital trends
Development of a global and strategic vision of digital marketing
PROFESORADO
The Master in Digital Marketing is delivered by a faculty composed of active professionals, specialists in the different areas of digital marketing.
Lecturers combine extensive professional experience with a strong practical approach, bringing real cases, current tools and market methodologies into the classroom. This ensures that students receive training closely aligned with current industry needs and professional reality.
MÁS DETALLES
The programme includes a company traineeship, allowing students to gain direct experience in the professional digital marketing environment.
During the traineeship period, students work alongside industry professionals, applying their knowledge in real business contexts. This experience strengthens professional skills, improves employability and facilitates access to the labour market through direct contact with companies and professional networks.