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Master in Communications and Future Marketing de GBSB Global Business School

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Master in Communications and Future Marketing de GBSB Global Business School

GBSB Global’s Master in Communications and Future Marketing prepares learners for the converging worlds of strategic communications, content, and next-generation marketing. Available in Barcelona, Madrid, and Online, it covers brand strategy, storytelling, PR, and emerging marketing trends.

INSTITUCIÓN: GBSB Global Business School
ÁREA: Másters en Marketing y Comunicación
TIPO DE CURSO: Másters Propios
METODOLOGÍA: Másters Semipresenciales
INICIO: Abierto
2026
DURACIÓN: 9 meses
HORAS LECTIVAS: Evening
 

OBJETIVOS

 

This programme equips graduates with the strategic and creative skills to build and communicate powerful brands across traditional and digital channels. Learners explore integrated marketing communications, PR and media relations, influencer marketing, and the impact of AI and immersive technologies on the future of marketing. The curriculum blends brand strategy theory with practical campaign creation, preparing graduates to work in agencies, brand teams, media, and communications consultancies.

A QUIÉN VA DIRIGIDO

 

Designed for: marketing and communications professionals wanting to advance or update their strategic and creative expertise; PR, social media, and content specialists looking for a comprehensive qualification; brand managers and account managers in agencies seeking broader strategic skills; and graduates from business, humanities, or creative disciplines who want to build a career in brand communications or marketing.

REQUISITOS

 

Bachelor’s degree and transcripts, proof of English proficiency at an academic level, recommendation letter, motivation letter, CV, admissions interview.

TITULACIÓN

  Másters Propios

TEMARIO

 

The programme covers integrated marketing communications, brand strategy, PR and media relations, content marketing, social media, influencer marketing, consumer behaviour, and the future of marketing — including AI, AR/VR, and immersive brand experiences. Learners develop both strategic and creative skills through live campaign projects.

COMPETENCIAS

 

Graduates can develop and execute integrated communications strategies; build and manage brands across channels; manage PR and media relations; create compelling content and storytelling campaigns; analyse consumer insight and audience behaviour; and apply emerging marketing technologies to brand and communications work.

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