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Master in Digital Marketing de GBSB Global Business School

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Master in Digital Marketing de GBSB Global Business School

GBSB Global’s Master in Digital Marketing prepares learners to plan, execute, and optimise data-driven digital marketing strategies. Delivered across Barcelona, Malta, and Online, it covers SEO, paid media, content marketing, social media, analytics, and marketing technology.

INSTITUCIÓN: GBSB Global Business School
ÁREA: Másters en Marketing y Comunicación
TIPO DE CURSO: Másters Oficiales
METODOLOGÍA: Másters Semipresenciales
INICIO: Abierto
2026
DURACIÓN: 12 meses
HORAS LECTIVAS: Morning & Afternoon
 

OBJETIVOS

 

This programme develops the strategic and technical marketing skills needed to succeed in today's digital-first environment. Learners master the full digital marketing mix — from search and social to programmatic advertising and CRM — while building expertise in marketing analytics and customer insights. The curriculum combines theory with hands-on practice using industry tools and live campaign projects, ensuring graduates are ready to deliver measurable results from day one.

A QUIÉN VA DIRIGIDO

 

The Master in Digital Marketing is designed for: marketing and communications professionals seeking to specialise in or update their digital skills; brand managers and account executives looking to develop strategic and analytical capabilities; entrepreneurs and business owners who want to grow their digital presence and customer acquisition; and graduates from any discipline who wish to enter the digital marketing profession with a strong, practical foundation.

REQUISITOS

 

Bachelor’s degree and transcripts, proof of English proficiency at an academic level, recommendation letter, motivation letter, CV, admissions interview.

TITULACIÓN

  Másters Oficiales

TEMARIO

 

The programme covers the full digital marketing mix: SEO, paid media, social media, content marketing, email automation, web analytics, CRM, and e-commerce. Learners develop both strategic and hands-on skills using industry tools, working on real campaign projects to build a strong, practice-ready portfolio.

COMPETENCIAS

 

Graduates can plan and manage multi-channel digital campaigns; optimise performance through analytics and A/B testing; build and manage brand presence across digital platforms; design customer journey and CRM strategies; and apply marketing technology to drive measurable business growth.

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